The Franklin Showroom traces its origins back to the person and the brand, Steven Alan. The Showroom was renamed to Franklin Showroom in 2017 and in 2020 Lazer Group, a global consulting and advisory agency acquired the Showroom. Combining Franklin Showroom’s extensive brand sales and development experience with Lazer Group’s operational, financial and analytical expertise, our dynamic organization truly provides a holistic 360 approach to support our partners. In 2023 Franklin is launching a digital b2b platform further enhancing its global reach and fostering of new brands.
Our highly experienced teams have formed a showroom infrastructure that's dedicated to helping brands achieve sustainable and profitable growth by providing services beyond the traditional model. We offer innovative tools that help scale and grow successful, dynamic, and prosperous businesses.
With Franklin.Market, we've designed a platform that's efficient and user-friendly while still providing buyers with an immersive in-person experience. The platform features virtual showrooms, direct communication, and account management, allowing buyers to efficiently browse and explore brand products while still having access to personalized support and valuable insights. By blending technology, discovery, and human efforts, Franklin.Market creates a seamless online experience that replicates the benefits of an in-person showroom visit.
From our first location in Tribeca to our new home in the West Village, Franklin Showroom maintains its dedication, professionalism, and enthusiastic approach to growing and nurturing a diverse group of both emerging and established designers. We introduce their collections throughout the year to a wide array of retailers from around the world, ranging from unique neighborhood boutiques to large multi-door department stores and web-based retailers catering to the world of fashion.
At Franklin, we are committed to building long-term partnerships with our brands, providing them with the tools, insights, and support they need to succeed in the competitive world of fashion. Join us on this journey of growth and innovation as we continue to shape the future of the fashion industry.